Through my work at Jawbone, I have executed a range of briefs for in-store marketing materials. These briefs range from simple posters to custom content for existing POE display units, right up to designing bespoke installations from the ground up for stores across the APAC region.

Numerous considerations need to be made when designing for these spaces, such as the existing environment and materials/finishes, viewing angles and range, customer footfall, as well as the usual design hierarchy decisions.