Adrian HallidayAdrian Halliday

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Copyright © 2016 Adrian Halliday

Mobile Showroom – Hong Kong

Campaigns

In December 2014 I designed the exterior wrap and internal fit-out of a mobile showroom truck which toured popular shopping locations in Hong Kong to accompany the launch of a new product, UPmove.

Great care was taken to ensure that when certain exterior panels of the truck were opened up, that the remaining visible panels would contain meaningful messaging, and while closed would fit seamlessly as part of an entire billboard.

Mobile Showroom on location, 2014/2015. Client: Jawbone
Mobile Showroom on location, 2014/2015. Client: Jawbone
Mobile showroom showing opened panels and interior, 2014/2015. Client: Jawbone
Mobile showroom interior, 2014/2015. Client: Jawbone
Mobile showroom conceptual development. Client: Jawbone
Mobile showroom finished artwork. Client: Jawbone