Working with professional fabricators and shop fitters, as well as the Jawbone global creative team, I oversaw the creation of several in-store installations from ideation to installation. Targeting key premium stores in Thailand, I designed bespoke cabinets to house lighting and multimedia displays and fit seamlessly with the existing shop fit-out.

The biggest challenge by far was managing the build and installation of the wall units and ensuring a perfect fit and finish with an installation team that would otherwise have been happy with ‘good enough’. My Thai language skills came in very valuable!